Our Purpose

The Ritual of a Grateful Toast

When you take your first sip of AVIV we hope that you will make a toast to someone or something you’re grateful for that is happening in your life at that particular moment -- not just the major things, but people and happenings that you might take for granted. Being grateful for the good things in your life is only meaningful for you and the world when you acknowledge them.

Everything about AVIV -- its name, seven distillates, water, formulation, the architecture of its bottle and cap, messaging on the bottle, and AVIV’s ritual are spiritually meaningful. And that is why we created it for you. So, before you take your first sip, please remember to make a heartfelt toast to acknowledge a positive, beautiful, loving person or an amazing thing happening in your life on that day. And this brings more positive spiritual energy into your world.